A proposal for

Jeremy
Ausmus

6x WSOP Champion A short form system built on 22 years of poker.
The read

You post every day.

This was never a volume problem.

It is a selection problem.

A clipping tool can find a cut point. It cannot find the 40 seconds that stop a stranger mid scroll.

Two formats, two jobs
Long form · YouTube

Keeps the fans you have

Twenty minute videos, an engaged audience that comes back every week. This side already works.

Short form · the feed

Finds the fans you do not

Under 60 seconds, made for strangers. The only format that reaches new audience. And it only works when it is original, built for the feed, not clipped out of something else.

New audience takes original short content. That is the investment this proposal makes.

The table check
What the profile says

Everything below came from your channels and our call. Nothing invented.

01
Long form, working

Your YouTube is on a good path. Twenty minute videos, an engaged audience that comes back. This is the strong side of the profile.

The target
The viewer who decides if you grow
Mike34Phoenix, AZ

Plays 1/2 on Friday nights. Watches Series highlights in bed. Follows two poker accounts he never chose. The feed chose them.

Stops for: a pot he can feel. A number that is real. A pro saying what the life is really like.

Scrolls past: a question with no stakes. An opinion with no hand.

Example persona
2:47 am, his search bar
how much do poker pros actually make
can you still make a living playing poker
how do pros handle losing streaks
what does a WSOP bracelet actually mean
is it too late to get good at poker
would a pro fold queens here
The playbook
Five pillars, one funnel
P1

HAND STORIES

Real pots, stakes on screen, one hand told like a story. The format your two biggest reels already proved.

P2

REAL MONEY DIARIES

Sessions, swings, what the life actually costs. Your three biggest long forms are already this.

P3

LEGEND LORE

Private games, the Series from the inside, what changed in two decades. Stories only a veteran can tell.

P4

PRO DECISIONS

One real spot on screen. Would you fold here. Your answer is the product, and the coaching DM follows it.

P5

COINPOKER PLAYS

The contract shorts, built in the formats above with online hands, so the deliverable also grows the channel.

Which pillar leads, and in what mix, comes out of the first three weeks of research. Decided with data, not guessed.

The unfair advantage
Half this niche borrows credibility. You own it.

The whole strategy leans on the authority you already built. Everyone at the table knows your name. The feed just has not met you yet.

6WSOP bracelets
22years pro
$30M+live earnings
POYPokerGO Tour
The machine
How it runs
01 Research

We watch the poker niche every day. Trends, references, your own data.

02 Selection

We find the 40 seconds that earn a cold viewer.

03 Script

Written for you, ready for the teleprompter.

04 Edit

Hook, captions, pacing, sound. Short form craft.

05 Post

Instagram, YouTube Shorts, Facebook crosspost. Timed and tracked.

06 Approve

One tap in your approval queue. No meetings.

At the start we set direction together. In rhythm, your side settles into under 30 minutes a week.

Before the first post
The first three weeks
WEEK 1

Audit. Your data, your audience, your comments, your best and worst posts.

WEEK 2

Direction. Pillars locked, visual identity set, first scripts drafted.

WEEK 3

Production. First batch scripted, cut, and in your approval queue.

No posting before the plan. Day one buys the machine, not a clip.

The funnel
Views in. Money out.

Original short form pours strangers in at the top. Money falls out at the bottom. The bigger the pour, the more brands want a seat. That is what High Roller buys.

Visitors

Short form views. Strangers finding you every day.

Followers

They stay: profile, vlog, community.

Conversion

Clicks, sponsored links, code AUSMUS signups.

Money

Brands and sponsors buy the audience. Coaching fills from the DM.

Twenty two years built the name.
Now the feed learns it.

The buy in
Three ways to run it
Table Stakes$2,500 / mo
Main Event$3,500 / mo
High Roller$4,400 / mo

Keep scrolling, then click a package to open it.

Pick your seat

Table Stakes

The essentials, done right.
$2,500/mo
+ $250 Upwork fee (10%)
  • 7 pieces of content a week
  • 2 original pieces for Instagram
  • 5 cuts from your vlog
  • Your stories, assembled for you
  • Hooks, captions and short form editing on every piece
  • Posted for you: Instagram, YouTube Shorts, Facebook crosspost
  • Covers the CoinPoker deliverable
Click to open

Main Event

The full system.
$3,500/mo
+ $350 Upwork fee (10%)
  • 9 pieces of content a week
  • 5 original pieces + 4 cuts, across the five pillars
  • Teleprompter scripts written for you
  • Daily trend research in the poker niche
  • Monthly performance report, doubling down on what works
  • Everything in Table Stakes
Click to open
Recommended

High Roller

Built to grow the account and monetize it.
$4,400/mo
+ $440 Upwork fee (10%)
  • 17 pieces of content a week
  • 10 original pieces + 7 cuts
  • TikTok added to Instagram, YouTube and Facebook
  • Brand identity kit: colors, type, covers, thumbnails
  • Carousels and static posts for Instagram
  • Long form packaging support: titles and thumbnails
  • Everything in Main Event
Click to open
The people behind it
I picked every person on this.

Nobody here is whoever was free that week. Every one of them already works poker hours with me, and the package decides who steps in.

Every package

Short form editor

Hooks, captions, pacing. He decides which three seconds hold a stranger.

Every package

Strategy lead

Me. Research, direction, and nothing posts before it crosses my desk.

From Main Event

Poker literate copywriter

Scripts that survive poker Twitter. No impossible cards, no fake lines.

From Main Event

Trend researcher

Watches the niche daily and finds the format before it peaks.

From High Roller

Designer

Covers, thumbnails, carousels and the brand kit.

From High Roller

Monetization manager

Owns the funnel: links, codes, brand outreach, what converts.

Why one year
Why a year contract.

I moved my best people onto this project to make these numbers work. A year keeps them locked on your account instead of rotating off.

A shorter deal means renting whoever is free that month, which costs more and produces less. If the term is a question for you, we talk it through on the call.

Next step
We pick the seat together.

We walk the packages on a call and pick the fit. Research starts the week you say go. Three weeks later, the machine is on.

LMDF Marketing · Leandro Mariani
LMDF.
01 / 15
Scroll